Somebody is setting the price of your calls.It should be you.
Ringlytix is a second-price exchange for live inbound calls. You post a bid by vertical, state and hour. The auction clears in about 340 milliseconds and the winner pays one cent over the runner-up — not the ceiling, and not whatever a rep decided your rate was.
- 90sbillable threshold
- 1buyer per call
- $0platform fee
Second-price auctions have priced display and search inventory for fifteen years. Calls are the last channel still sold off a rate card by a person with a quota — which is the only reason the rate card survives.
- 09:41:02.118MVATX-AUS$318.00287ms
- 09:41:01.944WTRFL-TPA$141.50341ms
- 09:41:01.702HVCAZ-PHX$71.25302ms
- 09:41:01.355ROFCO-DEN$104.00366ms
- 09:41:00.998TAXCA-LAX$119.50318ms
- 09:41:00.641MEDOH-CMH$40.75275ms
- 09:41:00.209PLMNY-BUF$66.00349ms
- 09:40:59.877AUTGA-ATL$33.25294ms
A rate card is not a market.
Four things are wrong with how calls get sold today. Every one of them exists because the price is set on one side of the table.
Shared "leads"
A form fill sold to four competitors who all dial it inside ninety seconds. You are not buying a customer, you are buying a race.
Managed call vendors
An account manager quotes you a flat rate with no visibility into what anyone else paid for the same call, in the same ZIP, an hour earlier.
72-hour dispute forms
The burden of proving a bad call sits with you, on their timeline, in their portal, after the money already moved.
30-second billing
A "connected" call that lasted long enough to say hello is a billable call almost everywhere. That is a pricing decision dressed up as a definition.
From ring to routed, priced by the market at every step.
- 000ms01
Caller dials
A live caller hits a tracked number on a publisher property. Ringlytix owns the leg from ring one.
- 012ms02
Signal packed
Vertical, ANI, geo, source class, time-of-day and publisher quality score are packed into a bid request.
- 040ms03
Auction opens
Every eligible buyer campaign is priced in parallel. Caps, dayparting and duplicate windows filter first, not last.
- 290ms04
Second price settles
Highest bidder wins and pays one cent over the runner-up. You never pay your own ceiling.
- 340ms05
Caller connects
Warm transfer or direct route to your desk. Recording, whisper and postback fire on connect.
Public clearing prices. Every vertical, every day.
No vendor publishes this. We do, because a market that hides its clearing price is not a market — it is a rate card with extra steps.
| vertical | code | floor | 30d clearing | Δ | fill rate | trend |
|---|---|---|---|---|---|---|
| Water Damage / Restoration | WTR | $118.00 | $143.50 | +6.2% | 94% | |
| Personal Injury (MVA) | MVA | $245.00 | $312.00 | +11.4% | 88% | |
| HVAC — Emergency | HVC | $62.00 | $74.25 | −2.1% | 97% | |
| Roofing — Storm | ROF | $88.00 | $106.75 | +4.8% | 91% | |
| Medicare / ACA | MED | $34.00 | $41.50 | +1.3% | 99% | |
| Tax Debt Relief | TAX | $96.00 | $121.00 | +7.9% | 86% | |
| Auto Insurance | AUT | $28.00 | $33.75 | −0.6% | 98% | |
| Plumbing — Emergency | PLM | $55.00 | $68.50 | +3.4% | 96% |
Modeled 30-day averages across the exchange. Your clearing price depends on geo, hour and competition in your book.
One exchange. Buyers on the left, publishers on the right, nobody in the middle taking a hidden spread.
- 01 / Bid control
- Per-vertical, per-state, per-hour bids with a hard ceiling. Move a bid and the next auction reflects it.
- 02 / Duplicate defense
- ANI de-dupe across the whole exchange with a window you choose — 7, 30 or 90 days.
- 03 / Billable threshold
- Nothing bills under 90 seconds of live conversation. Not 30. Not "connected".
- 04 / Capacity guards
- Daily spend caps, concurrency limits and a kill switch that takes effect on the current auction.
Addressable by API, not by account manager.
Bids, caps, dayparts, pauses and credits are all endpoints. Every state change emits a signed webhook, and every settled call carries its full auction record — your bid, the clearing price, the number of bidders and the round-trip latency.
- ▸REST + signed webhooks
- ▸SIP trunk or number pool
- ▸Ping-post for publishers
- ▸S2S postbacks to your CRM
curl -X POST https://api.ringlytix.com/v1/bid \
-H "Authorization: Bearer $RINGLYTIX_KEY" \
-H "Content-Type: application/json" \
-d '{
"vertical": "water_damage",
"geo": { "state": "FL", "zips": ["33602","33607"] },
"bid": 138.00,
"ceiling": 165.00,
"dayparts": ["mon-fri:07-19", "sat:08-14"],
"concurrency": 3
}'Ringlytix vs. the managed call vendor you are on now.
| ringlytix | managed call vendor | |
|---|---|---|
| Who sets your price | You do — bid, ceiling and dayparts are yours | An account manager sets a "minimum per call" |
| Auction type | Second-price, disclosed clearing price | Opaque — you are quoted a rate |
| Exclusivity | 1 buyer per call, enforced at routing | Sold 3–5× as a "shared lead" |
| Bad-call handling | Auto-credit under 90s billable, posted same day | Manual dispute form, 72-hour window |
| Integration | REST, webhooks, SIP, postbacks, CSV | Login to their dashboard |
| Data you keep | Recording, transcript, bid log, clearing price | A row in someone else’s CRM |
| Contract | Prepaid balance, pause in one click | Monthly minimum + onboarding fee |
Read this before you fund anything.
What is a second-price auction and why should a buyer care?+
You submit the most you are willing to pay for a call. If you win, you pay one cent more than the next-highest bidder — not your own number. It means bidding your true maximum is the correct strategy instead of a risk, and it is why our clearing prices sit below the flat rates most managed vendors quote.
How is this different from buying shared leads?+
A shared lead is a form fill sold to three to five businesses who then race to call it. A Ringlytix call is a live human already on the line, routed to exactly one buyer. Exclusivity is enforced at the routing layer, not promised in a contract.
What actually counts as billable?+
Ninety seconds of live conversation after connect. Hang-ups, wrong-service calls, robocalls and anything under the threshold never enter your ledger — no dispute form, no seventy-two hour waiting period.
Can I run this without touching a dashboard?+
Yes. Bids, caps, dayparts, pauses and credits are all API-addressable, and every state change emits a webhook. Several of our largest buyers have never opened the UI.
Do publishers have to send exclusive inventory?+
No. Send overflow, send a single vertical, send a single state. We do not gate top-of-book access behind volume commitments, and there is no exclusivity clause in the publisher agreement.
What does it cost to get access?+
Nothing to open an account. Buyers fund a prepaid balance — the minimum first deposit is one thousand dollars, which at most floor prices is somewhere between eight and thirty calls. There is no onboarding fee, no monthly platform fee and no minimum spend.
Post a bid this week.
Accounts open in about a day. Fund a prepaid balance, post your first bid, and watch the clearing prices move against you in real time — which is the whole point.
- Minimum first deposit
- $1,000 prepaid — no monthly fee, no minimum spend
- Time to first call
- Same day on live verticals, 24–48h on new geos
- How we talk to you
- Email only — publisher@ringlytix.com. No dialer, no "quick sync".